Is It The Perfect Career for You?

Creativity and design is the bedrock of multimedia and animation. Being a visual medium of communication, a career in this sector requires people who are proficient in any or most of the specialized areas including script writing, storyboarding and texturing, rigging, shading & lighting, and character and effects animation.

Multimedia is the use of various mediums to express and communicate while animation refers to the process of creating an illusion of movement through rapid display of static images in a sequence. Multimedia and animation involves creation of moving pictures or images with the help of technology and/or animation software. A high level of technical knowledge and expertise is required to pursue a career in multimedia and animation. Computer skills are critical to the entire process.

Animation can primarily be used to educate, inspire, inform, and entertain the target audience.  You can choose to specialize and work in any of the various segments of the industry including 3D animation, 2D animation, web designing, e-learning, gaming, multimedia, and VFX.

Multimedia and animation is a highly competitive field but with innumerable career opportunities to work on full-length animation movies, create TV commercials and education CDs, design games for internet, mobile, PC or consoles like playstation and Xbox. You can also opt to work as web designers or in advertising.

Industry Snapshot

Multimedia & Animation is a creative and lucrative industry that has come into its own in the decades since its first short animation film, ‘Ek Anek Aur Ekta’ in the year 1974. The technological advancements in the animation industry have ensured its steady growth in the recent years.

According to KPMG analysis the animation & VFX industry that caters to several areas like architecture, TV, film, training & education, e-learning, 3D visualization, architecture, advertisements etc. is expected to grow at 18.5% to reach 55.9 billion rupees by 2015. It is expected to grow at a compounded annual growth rate of 15.8% during the years 2012-14 while the gaming industry is expected to grow at 22.4% CAGR.

Having shown resilience in the face of the economic downturn during 2008, the Indian animation industry has since then been seen as a prime destination for high end, skill based projects for offshore delivery of services. To cater to the increasing demand, the companies have stepped up their processes by focusing on improved quality and new business models that tackle challenges such as piracy and ineffective distribution system. India is the new destination for technology based projects and the multimedia and animation industry continues to be a hotbed of domestic and international activities. 

Nature of Work

Multimedia artists & Animators are employed primarily in Motion picture & video industries, Advertising and Computer services. They create pictures by hand as sketches and by using special computer software. These pictures form the animation or special effects that are seen in a film, on television and in computer games. Some create storyboards for commercials, movies and cartoons. Multimedia artists & Animators typically do the following:

  • Create graphics & animations using computer programs & illustrations.
  • Work with a team of Animators and Artists to create a movie, game, or visual effects.
  • Research upcoming projects to help create realistic designs or animations.
  • Develop storyboards that map out key scenes in animation.
  • Edit animations & effects on the basis of feedback from Directors, other Animators, Game designers, or Clients.

Meet with Clients, other Animators, Game designers, Directors, and other staff (which may include Actors) to review deadlines and development timelines.

Skills Required

A Multimedia specialist & an Animator should have skills and knowledge in areas of:

  • Artistic talent: Animators & artists should have artistic ability and a good understanding of color, texture, and light. However, they may be able to compensate for artistic shortcomings with better technical skills.
  • Communication skills: Multimedia artists & Animators need to work as a part of a complex team and respond well to criticism and feedback.
  • Computer skills: Many Multimedia artists & Animators use computer programs or write programming code to do most of their work. Those with artistic talent, however, may be able to find work that does not require strong computer skills.
  • Creativity: Artists & Animators must be able to think creatively to develop original ideas and make them come to life.
  • Time-management skills: The hours required by most Studios and Game Design companies are long, particularly when there are tight deadlines. Artists & Animators need to be able to manage their time when a deadline approaches.

Different Disciplines of Animation & Multimedia

The Animation & Multimedia training institutes in India offer courses under different Multimedia disciplines mentioned below:

  • Graphic Design
  • Web Designing
  • Digital Art & Animation
  • Visual Communication
  • Mobile Game design & development 

Graphic Design:

  • Graphic design is used in image editing, brochures, posters, newspaper advertisings, hoardings, bill boards, logos, business cards and any design related to the print medium. Corel DRAW, Adobe Illustrator and Adobe Photoshop are the primary Graphic Designing software used for this purpose. Graphic Designing training institutes provide professional courses which guide you towards a successful career.

Web designing:

  • Web designing is the most integral part of any company that wishes to brand itself online. So, there are enormous opportunities for Web designers. Though it is not mandatory, but basic computer coding and artistic skills will be an added advantage when you join Web Designing training centers.


  • 2D Animation - 2D animation is widely used in educational DVDs for school children in India. It is also used in Website designing, Game development and in mobile phones.
  • 3D Animation - 3D Animation is an entirely new world, where you can create characters and give them life! It is the most exciting of all Multimedia courses. It includes designing a 3D object and then texturing and animating it.

Visual Effects:

  • Most of the scenes that action films use have Visual Effects. You can create anything like artificial rain, fire balls, earthquakes and tsunamis with the help of the Visual Effects software.

Mobile Application and Game designing:

  • You can learn to design & develop complex software applications across a range of mobile & web platforms, web design and programming techniques.


Want to explore any specific discipline in particular? Click on it. There are more courses available in the College Search page.


An Animator should have basic sketching skills and a passion for animation but to work with a reputed organization one should preferably have a degree or diploma in Animation. There are Entrance Exams for Animation namely, DAT/CEED, IELTS level 6 exams, some institutes do not have an entrance exam but they give spot assignments and take an Interview with the candidate. However, the higher the qualification and the more the experience of the Animator, the wider will be the scope for him/her to get a job in various reputed organizations. 

After 10th

A student should study 11th and 12th or its equivalent in any stream. 

After 12th

To pursue an education in the Multimedia field one has to follow the steps given below:

Step 1
After passing plus two of a course in any stream; one should apply for a degree or diploma course in Animation, which is being offered by many institutions throughout the country nowadays, on a first come first serve basis. Some reputed institutes with limited seats may take an aptitude test before granting admission in their institutions. 

Step 2
After the completion  of graduation in the relevant field, one can join an organization to get some on the job experience or can also go for the post-graduation course in Animation offered by quite a few reputed institutions in India like Industrial Design Center (IDC), Indian Institute of Technology (IIT) and National Institute of Design (NID).

Eligibility/conditions for Post Graduate course

Only the students of Architecture, Technology, Engineering and Fine Arts can apply for the PG course in these institutions. The aspirant has to take an entrance test (CEED/ DAT) to get admission in these post graduate courses. However, some institutions may provide admission on the basis of the marks obtained in the qualifying examination and also on a first come first serve basis.

Note: Information on Entrance Exam is available on the Entrance Exam page.

Career Prospects & Job Opportunities

Professionals in Animation & Multimedia are highly in demand. NASSCOM, the apex body of IT software and services in India estimates that at least three lakh jobs are currently available in the Animation & Multimedia sector. But only those who are multi-skilled can be at an edge. The industry is throwing up a plethora of opportunities. Satellite television, Internet, gaming and Cross-platform exploitation are the reasons for this growth. Animation professionals can find great opportunities in the areas of Computer animation, Film animation, and in a wide range of Media businesses. Numerous job opportunities are available in India as well as abroad in the exciting field of Animation. It opens the door to Film industries such as Hollywood, which is the world of special effects and imagery for films.

They can be Texture artists, 3D modelers, Riggers or Animators. They have opportunities to work in new and emerging platforms such as Media convergence, Mobile media and Online games. Animation is also increasingly being used in edutainment and in interactive CDs, among others. You could discover your work niche in the publishing industry, where there is the need for designing, managing or generating Multimedia content for Websites, Newspapers or Magazines. Even Libraries, Museums, Cable TV, Retailers, Filmmakers and Training departments offer jobs to people with skills in Multimedia technology.

According to the Bureau of Labor Statistics, Animators work primarily in the following industries:

  • Motion Picture & Video Industries 
  • Advertising, Public Relations, and Related Services 
  • Computer Systems Design and Related Services 
  • Specialized Design Services 
  • Technical & Trade Schools
  • Aerospace Product & Parts Manufacturing

Animators & Multimedia Specialists work in environments such as Animation Production studios, Film & Video production facilities, Gaming companies, Cartoon networks, Advertising agencies, Web Design firms, Graphic Design firms,  Mobile Technology companies and E-learning companies in the Education sector to name few.

Angels and Demons

Any career option has its pros and cons. Animation & Multimedia is no different.


  • Like an artist, an animator is paid to express his/her creativity
  • The more creative you are, the better your money pattern is.
  • Creativity counts, not seniority
  • One great work opportunity can give you fame and a name
  • You can work remotely from the comfort of your home as a freelancer


  • Animators may have to work for long hours, particularly those employed by a company
  • Work may be repetitive at times
  • May have to rely on other employees to integrate Web applications
  • May need a degree or certifications to advance
  • Continuing education may be required to stay up-to-date in the field

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