- Is It The Perfect Career for You?
- Nature of Work
- Skills Required
- Different Disciplines of Design
- After 10th
- After 12th
- Career Prospects & Job Opportunities
- Angels and Demons
Is It The Perfect Career for You?
Designis practically a vital part of every aspect of our lives –the cities we live in, the sofas we sit on, the television we watch, the cars we drive, andeven the software we use on our laptops. Whether you are designing an evening wear for a celebrity as a fashion designer or designing ships as a naval architect, all the jobs in this family of design have one thing in common - creativity. So, if you are a person who is constantly brimming with ideas and like creating useful things that are also visually appealing, you just might find your perfect career fit right here.
Along with being creative, professionals in this field need to be decisive personalities who have the ability to see things through from the planning stage to the successful implementation of the designed product or the process. The design industry encompasses a plethora of jobs ranging from fashion design, gemology, interior design, visual merchandising, product design, to industrial design.
Owing to stiff competition in several industries due to globalization, there is a growing need for focus on design. Designing leads to innovation and differentiation that sets the product apart from its competitors making it unique and distinguishable to the customer.
To increase design capabilities, it is important to leverage the core competencies of India which is a high-value and low-cost design. Even though the design consciousness is on the rise with movements emerging to connect and advance the design community through art symposiums, design workshops, theatre performances, and art installations, there is a serious dearth of trained design professionals in the industry. With more than 30 design schools and institutes having been set up in the recent years, the industry is bound to gain in the future.
Freelancing is a common trend among designers who gain the experience and satisfaction of working with diverse range of clients from across the world. There is a huge demand for talented designers who understand the user experience from a visual point of view besides having the ability to convert it into a functional design.
The emergence of number of design schools in the country is expected to inject the much needed fresh design talent into the industry in the coming years. Success of the e-commerce sites has created higher demand for innovative products. This in turn has resulted in the need for talented designers who can meet the rising demand of the consumers.
Nature of Work
In today’s world we want to see the design of the product or the service before we actually launch it. So it is very vital to have great designs in place. Once the designing is done, 40% of the job is considered to be accomplished. Many a times we can actually get contracts from clients just on the basis of designs. These days there is competition to be unique within the same group of products every time it is launched. Therefore, you can regularly see new colure shampoo bottles every season.
- There is a whole lot of creativity and rejections involved while thinking of a design.
- The deadlines are stringent. You have to work till you get the idea of the concept design approved.
- Personal lives are non-existent and starting salaries are low.
- The sheer work pressure keeps an individual from getting affected by the abundant glamour all around.
- In the later stages, individual growth can be amazing as it's the talent alone that sets you apart.
Ad agencies are based within office settings, but Advertising Designers have to travel extensively, visiting clients and suppliers. Many of these workers are employed in specialized design services, publishing, or advertising, public relations, and related services industries.
Designing is a serious business and it takes acute aesthetic refinement and a creative knack to do justice to it. In-depth understanding of Technology, Marketing, Production and Sales is always an added advantage. Apart from that, students should have an impeccable flair for style and perfect artistic skills. Passion, patience, perseverance, dedication and, commitment are just other complementary skills required for this profession.
Other than these, the following skills are equally important:
- Creative bend of mind and a knack for design work.
- Have some artistic ability.
- Technically up to date.
- Good Imagination.
- Being a good listener and a good verbal communicator.
- Business skills.
- Social Media Marketing skills.
- Passionate & Curious.
- Know how to make a design useful as well as good looking.
- Project Management.
- An eye for detail.
Different Disciplines of Design
The process of design of any product is a creative activity. Here, let’s analyze different areas of design and their specialties in detail.
- Advertising Design
- Art & Design
- Ceramic & Glass Design
- Communication Design
- Design Management
- Digital Design
- Exhibition & Retail Design
- Industrial Design
- Information & Interface Design
- Interior Design
- Product Design
- Tool Design
- Toy Design & Development
- Transportation Design
Want to explore any specific discipline in particular? Click on it. There are more courses available in the College Search page.
To take up a career in Design, knowledge and skill are both equally important. A skilled person can increase his/her knowledge through various courses and become a star in this sector. In India, scores of institutes are offering certificates as well as diploma courses in Design in various fields, adding a much needed professionalism to this industry. Earn an undergraduate degree in Design, Graphic Design or Fine Arts. While most employers prefer a bachelor's degree, an associate degree and a strong portfolio are sufficient for many entry-level layout and design positions.
There are a variety of diploma courses available in this sector for which the eligibility of admission is 10th pass. Those who want to do a diploma or B. A/B. Such courses are free to take any stream in their 10+2. But an Engineering degree in Design requires 10+2 in the Science stream.
After 10+2 one can join for diploma or degree courses. Admission to the 3 year graduation program is through a qualifying entrance exam conducted by institutes. After graduation there is a further option for PG diploma. Admission to Engineering courses in this sector is through an entrance examination. National Institute of Design, Ahmedabad offers PG diploma courses for those who have a degree in Design, Engineering, Technology or Architecture, OR a diploma in Design (under 10+2+4yr). Students applying for the undergraduate (B. Des) course in Design should qualify the Joint Entrance Examination (JEE) conducted by the IIT's as part of their central admission procedure. Masters in Design (M. Des) is one of the unique programs offered by the Department of Design (DoD), IIT Guwahati. Students applying for postgraduate (M. Des) program should qualify the Common Entrance Examination for Design (CEED) conducted by IITs as a part of their central admission procedure. Interested candidates can further go for a Ph. D in Design.
** For details about different entrance examination, please visit Entrance Examination page.
Career Prospects & Job Opportunities
Career options for Design graduates are plentiful. However, competition can be stiff. A Specialist graduate qualification can, therefore, be invaluable in helping you stand out from the crowd in the worlds of Design. Newly qualified Junior Designers tend to work alongside more experienced colleagues. They are typically given responsibility for parts of a project and can also assist with gathering information and putting together 'mood' or 'sample' boards for presentations to clients. This can lead to more responsibility, depending on performance.
Specializations and further professional qualifications at Masters or PhD level can enhance your chances of a promotion, while moving from a larger consultancy to a smaller one can mean more responsibility.
Freelance work for consultancies, practices or individual clients is possible, as is setting up your own business or becoming a partner in a consultancy.
It's important to build up a portfolio as you progress in your career. This can help both in terms of promotion within a company or consultancy.
Some of the career opportunities are:
- Creative copywriter and art director
- Media executives
- Advertising Designer
- Design strategist
- Industrial Designer
- Digital Designer
- Account planner/director
- Exhibition Designer
- Event & Exhibition Manager
- Set designer
- Automobile Designer
Angels and Demons
- The diversity of career options.
- If your creativity produces outstanding Design work, your name will be known outside of your current agency.
- Most Design work is done in teams, so you have other people to depend on and draw ideas and experience from.
- You will know and understand new technology before most of the world has an inkling of its usefulness.
- This is definitely not a career that the cliche "same old, same old" would apply to.
- You send out a message using graphics, which are sometimes easier than words.
- A lot of competition, so only skilled persons can survive.
- You have to be very good with working with lots of pressure and tons of deadlines.
- There may be frequent travel required to meet clients.
- You should be creative as well as technically efficient.
- Vigorous ups-and-downs in the job market due to the economy.
- You have to be creative and original under pressure all the time.